Responsibility for the integrated acquisitions & retention programme for one of the major B2C membership organisations in the UK travel and leisure industry.
Direct accountability in a full-service agency for a number of key clients, ensuring that informed strategic decisions are made and implemented to achieve pre-determined objectives.
A proven track record for delivering highly efficient data-driven customer acquisition strategies that navigate the consumer through a seamless online journey
Leadership & Management
Recruited and developed strong teams of talented and enthusiastic marketers that perform to their full potential.
Performance Marketing
Increasing understanding of performance marketing throughout the business, and demonstrating how it delivers measurable commercial value.
International Experience
Lived and worked internationally, and held both agency and client side roles within FTSE 250 companies and smaller start-ups.